The task was to create a packaging design for a new oat based product launched by a traditional yet inventive Finnish company, Linkosuo. It needed to honor the company’s long tradition and but at the same time feel new and fresh to also appeal to a trend oriented consumer. 

 

Linkosuo has also been exporting internationally and for that reason the design had to be targeted to a wider audience and work both domestically and internationally

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Our design was awarded silver at Pentawards packaging design competition in 2018.